To provide a seamless, entertaining, and informative visitor experience for passengers, from arrival at the Lower Terminus, to boarding the Peak Tram, through the ride itself, to disembarking at the Upper Terminus and beyond. The 5th generation Peak Tram carries an average of 17,000 passengers to Victoria Peak daily, and with this volume of visitors, wait times often exceed two hours.

SquintOpera created elements of a visitor experience that provide informative entertainment for 1,000+ waiting passengers at any one time, while respecting the tramway as a functional mode of public transport. My role was to animate the AV installations, including “Once Upon a Tram,” which tells the story of the Peak Tram’s history in the waiting area between the main entrance and the ticketing counters, and a second installation at the Upper Terminus highlighting the various attractions available at the Peak.

Turned waiting time into an engaging, story-driven part of the visitor experience.